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Cookie Policy

Last updated:

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide a better experience by remembering your preferences and tracking how you use our site.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for basic site functionality and security. They are always enabled and include:

  • Session Management: Keep you logged in during your visit
  • Security: Detect and prevent fraud and misuse
  • Cookie Preferences: Remember your consent choices (cookieConsent)

2. Analytics Cookies

These cookies help us understand how visitors use our site so we can improve it. They collect anonymised data about pages visited and time spent.

Cookie Name Provider Purpose Expiration
_ga Google Analytics Distinguishes users, tracks sessions 2 years
_gid Google Analytics Stores session ID for current session 24 hours
_gat Google Analytics Rate limiting to prevent overload 1 minute

3. Marketing Cookies

These cookies measure advertising campaign effectiveness and enable personalised content. They are optional and require your consent.

Cookie Name Provider Purpose Expiration
_gcl_au Google Ads Measures ad conversion and remarketing 90 days
_gcl_aw Google Ads Conversion tracking for Google Ads 90 days

Google Consent Mode v2

We implement Google Consent Mode v2, which communicates your cookie preferences to Google services. This ensures:

  • Analytics cookies are disabled by default until you consent
  • Marketing cookies require your explicit opt-in
  • Strictly necessary cookies always function for site security
  • Your preferences are respected across Google services

Managing Your Cookie Preferences

You can control cookies through:

  • Our Cookie Banner: Click "Cookie Settings" to customise your preferences
  • Browser Settings: Most browsers allow you to refuse cookies or alert you when a cookie is being set
  • Google Ad Settings: Visit Google Ad Settings to manage personalised ads
  • Opt-Out Tools: Use opt-out.aboutads.info to disable interest-based advertising

Disabling Cookies

If you disable all cookies, our site may not function properly. Strictly necessary cookies cannot be disabled as they ensure site security and functionality.

Third-Party Cookies

We use Google Analytics and Google Ads, which set their own cookies. These third parties have their own privacy policies, which you can review:

Changes to This Policy

We may update this policy periodically. Changes will be posted here with an updated date. Continued site use constitutes acceptance of changes.

Contact Us

For cookie-related questions, contact:

Gracefulbrightix Ltd.
12 Fitzroy Street, London, W1T 4BQ, United Kingdom
Email: info@gracefulbrightix.world
Phone: +44 20 7946 0958